Course Program

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#1Introduction to International Business
  • Defining International Business---
  • Globalization: Concepts and Debates---
  • Opportunities and Challenges in International Business---
#2Cultural Environment in International Business
  • Understanding Cross-Cultural Differences---
  • Hofstede's Cultural Dimensions---
  • High-Context vs Low-Context Cultures---
#3Global Market Research
  • International Market Segmentation---
  • Data Collection in Global Markets---
  • Analyzing International Consumer Behavior---
#4International Trade and Economic Theories
  • Absolute and Comparative Advantage---
  • Tariffs, Quotas, and Trade Barriers---
  • The World Trade Organization (WTO)---
#5Global Marketing Strategies
  • Standardization vs Adaptation---
  • Pricing Strategies for Global Markets---
  • Building Global Brands---
#6Navigating Legal and Political Environments
  • Understanding International Business Regulations---
  • Managing Political Risk---
  • Ethics in International Business---
#7Real-World Applications and Case Studies
  • Case Studies of Successful International Ventures---
  • Developing Your Own International Business Plan---
  • Analyzing Failures in International Business---